SaaS Integration Platforms: The Looming SaaS Deployment and Support Dilemma

Learn how future Software-as-a-Service (SaaS) implementations will deliver significantly greater value via integration with other SaaS offerings, legacy technologies, applications, data, and business processes....

CRM Software: 5 Reasons to Optimize

Small and medium companies looking to optimize how they conduct business should explore how CRM can help them understand, anticipate and respond to customer needs. Whether you are looking to improve communication or gather more valuable data, a well-designed CRM solution is the answer.

CRM Evaluation Guide: 100+ Questions CRM Consultants Get Paid to Ask

Our CRM Evaluation Guide explores how CRM consultants go about determining which CRM solution best fits your needs and budget. This easy-to-understand guide asks 100 questions CRM consultants ask clients to make an educated decision. You'll discover how CRM can improve your business practices from...

CRM Solutions: What a Small Business Should Look For

What should small businesses look for to ensure they are making the best decision regarding CRM implementation? Like any big decision, whether or not to use CRM for your business requires a bit of research and analysis.

Knowledge greatly increases the chances that any CRM...

Tips for Cost Effective Customer Retention Management

How can you use CRM to improve your customer retention without breaking your budget? Our free guide details how businesses are finding success with affordable CRM solutions. Discover how to use CRM to better address issues with marketing, sales, and service and how to use the information you gather...

The ABCs of Choosing a CRM System

CRM is a valuable tool, but can be complicated to choose and implement. Is there a secret to choosing and implementing a CRM system for your business? The reality is that choosing a CRM system doesn't have to be a complicated process. There is a way of finding the right package for your business...

The 5 Must-Have Features of a CRM Solution

Each business is different and the features your CRM solution has should reflect that. Do you need support for Oracle, MS SQL, and SYBASE? How about web services? Is the user interface easy to understand? These questions and how you answer them will vary depending on your business needs, but that...

5 Ways Large Enterprises Take Advantage of CRM Solutions

Some large enterprises use CRM to support front office business processes like customer service. CRM gathers information from each interaction with the customer to be used with each subsequent interaction with that customer. The value of this process is that no matter who communicates with that...

Managing Quotes, Contracts, and Pricing for Higher Profits - A Guide for Manufacturers

Manufacturers often do not realize they are leaking revenue until they review their business processes and discover that errors and missed opportunities are costing them significant amounts. The good news is that you can recover this lost revenue by identifying the causes, refining processes,...

Increasing response with 1:1 campaigns

Executive Summary The essence of one to one marketing campaigns is relationship marketing. One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand awareness.The only significant obstacle for most marketing professionals is the time and...

The Positive Economics of Customer Engagement Whitepaper

Many organizations have failed to find the secret formula to justify new investments to focus on customer engagement and loyalty activities. This papers identifies four of the top outcomes of customer engagement that can be measured in dollars. These outcomes are simple to understand; realistic to...

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